The story
A handmade candle business run by an ambitious mother increased online orders by 60% after TheWebBooster reduced site load time from 5.2s to 1.8s in under 10 minutes of setup.
The numbers
| Metric | Before | After | Delta |
|---|---|---|---|
| LCP | 5.2 s | 1.8 s | -65% |
| Page weight | 4.1 MB | 1.2 MB | -71% |
| Requests | 112 | 38 | -66% |
| Bounce rate (mobile) | 68% | 42% | -26% |
| Online orders | 89 /mo | 142 /mo | +60% |
| Average order value | $42 | $50 | +18% |
The problem
Sarah runs FolsLights, a handmade candle business she started from her kitchen while raising two young kids. Her website was built on a popular page builder, but it was painfully slow. Product pages took forever to load, especially the high resolution candle photos. Customers were bouncing before they could even see her beautiful products. Between managing inventory, pouring candles, and being a mom, she had zero time to figure out website performance.
How we solved it
- •Converted all product and lifestyle photos to AVIF format and served responsive sizes.
- •Inline critical CSS for above the fold product displays.
- •Deferred Instagram feed widget and analytics until after page interaction.
- •Implemented smart caching for product pages and collections.
Real world results
- •60% more monthly orders with customers actually staying to browse products.
- •Lower bounce rate meant more people discovering the full product range, increasing average order value by 18%.
- •Sarah got her time back to focus on her craft and family instead of troubleshooting website issues.
- •Fast loading product pages improved mobile shopping experience, where most of her traffic comes from.
How we did it
Initial audit took 3 hours to identify the biggest bottlenecks. Implementation and testing took no more than 10 minutes. Sarah was able to keep running her business without any downtime.
- ✓Initial audit: 3 minutes
- ✓Implementation and testing: 1 minute
- ✓Zero downtime during rollout
What they had to say
"I was spending hours every week trying to fix my website instead of making candles or spending time with my kids. Now my site is fast, my customers are happy, and I actually have time for what matters. Orders went through the roof."
Questions you might have
Ready to boost your online sales?
Get the same results Sarah did. Fast website, more orders, and time back for what matters.